# Eric Forte

> Eric Forte is an AI Automation Engineer based in the Philippines. He is focused on multi-location pest control operators in the US. He builds GoHighLevel + n8n + AI systems: custom API integration, cross-tool sync, Conversation AI logic, Voice AI flows, and production systems that hold a multi-location pest operation together under volume.

Canonical name: Eric Forte (legal name John Eric Forte appears only on contact and legal pages).
Specialty: GoHighLevel + n8n integration engineering for multi-location pest control, with JavaScript and TypeScript when no-code platforms hit their ceiling.
Primary ICP: Multi-location pest control operators ($2M-$10M revenue, US-only). Owner / CEO / Principal decision-maker.
Deferred expansion (future, not active): HVAC, roofing, plumbing, electrical, solar, landscaping, pool, dental, vet, chiro, real estate, mortgage, insurance, PI law.
Not served: marketing agencies as buyers, med spas / aesthetics, direct end-clients of agencies, retainer-only entry, website or Webflow builds, SEO or paid ads, GoHighLevel snapshot resale.
Track record: 100+ workflows shipped over 5+ years across 4 agencies (EPGR Digital Marketing, IBX Digital, Noblemen, Blue Studio 62). Flagship build is a Twilio voice IVR for a pay-per-lead network that still processes 16,000+ inbound calls per month. Most builds ship in 7 days.

Pricing (as of 2026-06-14). Free 30-minute intro call on Calendly. You keep the plan either way. Project-first, retainers offered post-ship to project clients who want continued ops support.

- Workflow Rescue: $497. One broken GoHighLevel workflow fixed in 48 hours. 100% credited toward upgrade within 30 days.
- Paid Audit + Plan: $497 to $997. Written audit of your GoHighLevel sub-account(s), workflow map, build recommendation, 2-week delivery. 100% credited toward project booked within 30 days.
- First Build: $2,000 to $4,000. Single workflow or AI layer shipped in 7 days. 30-day fix guarantee.
- System Build: $5,000 to $10,000. Multi-workflow systems with AI baked in, error monitoring, production hardening. 4-week ship.
- Custom System Build: $10,000 to $20,000. Multi-system bundles for $5M+ multi-location operators. Starts with $1,500 paid scoping that credits 100% toward the build. 6-8 week ship.
- Maintenance retainer (post-ship): $1,000 to $1,500/mo, 1-month minimum.
- Standard retainer (post-ship): $1,500 to $2,500/mo, 3-month minimum.
- Embedded retainer (post-ship): $3,000 to $3,500/mo, 6-month minimum.

50/50 deposits on all project tiers. 15% bundle discount if project + retainer signed at kickoff. Every quote is fixed up front. 30-day fix guarantee on all shipped work.

Contact. Website https://www.ericforte.com. Book a free 30-minute intro call at https://calendly.com/ericforte/intro-call. Contact form at https://www.ericforte.com/contact. Email forte@ericforte.com. LinkedIn https://linkedin.com/in/johnericforte. GitHub https://github.com/johnericforte.

## Primary pages

- [Home](https://www.ericforte.com/index.html.md): Positioning, featured projects, process, pricing-tier preview, testimonials, FAQ, contact CTA.
- [About](https://www.ericforte.com/about.md): Background from banking software to GoHighLevel, the stack, principles, current pricing, how Eric works.
- [Projects](https://www.ericforte.com/projects.md): Case studies for shipped automation builds across GoHighLevel, n8n, Make, Zapier, Twilio.
- [Blog](https://www.ericforte.com/blog.md): Field notes on automation engineering, tool trade-offs, and pivots.
- [Pest Control Revenue Calculator](https://www.ericforte.com/pest-revenue-calculator.md): Free calculator that estimates the monthly revenue a pest control operator loses to leads slipping through a broken or unowned GoHighLevel. Four inputs, no signup, with the math and a pest-specific FAQ.
- [Contact](https://www.ericforte.com/contact.md): Brief intake form with AI-assisted summary delivered to Eric's inbox alongside the raw message.
- [Privacy Policy](https://www.ericforte.com/privacy.md): What is collected, how it is used, third parties (Calendly, Resend, Kit, Umami, Google Gemini API, Vercel).

## Featured projects

- [Voice IVR Lead Qualifier](https://www.ericforte.com/projects/voice-ivr-lead-qualifier.md): Twilio voice IVR for a pay-per-lead network. Qualifies inbound homeowner callers in real time, transfers to a matched company, fires a four-channel notification. 16,000+ calls/month.
- [GoHighLevel and Dialer Real-Time Sync](https://www.ericforte.com/projects/gohighlevel-dialer-real-time-sync.md): Zapier wiring that watches Aloware for call dispositions and pushes outcomes into GoHighLevel pipelines and tags as the calls happen.
- [Bad-Fit Lead Cleanup System](https://www.ericforte.com/projects/bad-fit-lead-cleanup-system.md): A 6-workflow GoHighLevel chain triggered by one tag. Pulls disqualified contacts out of pipelines, opportunities, and active workflows. Reversible.
- [Re-Qualify Lifecycle Automation](https://www.ericforte.com/projects/re-qualify-lifecycle-automation.md): 30-day stale-lead trigger that re-tags no-shows on both GoHighLevel and Aloware, then clears them out of active outreach.
- [Inbound SMS to Support Ticket Pipeline](https://www.ericforte.com/projects/inbound-sms-support-ticket-pipeline.md): Make scenario that catches every inbound SMS, extracts a reference number, and creates a Zendesk ticket.
- [TypeForm Lead Pipeline with Catch-Up Recovery](https://www.ericforte.com/projects/typeform-lead-pipeline-catch-up.md): 40-node n8n pipeline that processes TypeForm submissions end-to-end. Catch-up mechanism recovers leads when TypeForm's partial-response event misfires. Stage Guard prevents pipeline cascades on closed opportunities.

## Other projects

- [Calendly to Closer Report System](https://www.ericforte.com/projects/calendly-closer-report-system.md): Zapier flow that tracks Calendly bookings, waits 45 minutes after the call, then pings the assigned closer in Slack with a GoHighLevel survey link.
- [Calendly Booking to GoHighLevel Native Pipeline](https://www.ericforte.com/projects/calendly-booking-gohighlevel-native-pipeline.md): 27-node n8n pipeline that replaces a 36-step Zapier zap. Handles GoHighLevel contact updates, closer assignment with safe fallback, Facebook conversion tracking on a parallel branch, and four form-specific Slack templates.
- [Caller-ID Name Lookup System](https://www.ericforte.com/projects/caller-id-name-lookup-system.md): Make webhook that returns first and last name from a phone number in under a second using the Twilio Name Lookup API.
- [Discord AI Support Ticketing System](https://www.ericforte.com/projects/discord-ai-support-ticketing-system.md): Three n8n workflows plus a custom JavaScript bot. Routes Discord support tickets, answers FAQ from a knowledge base, escalates license resets with an AI recommendation.
- [Custom Video Order Fulfillment Pipeline](https://www.ericforte.com/projects/custom-video-order-fulfillment-pipeline.md): Two n8n workflows that take Webflow custom-video orders, hand them to the creator via a Google Drive folder, and auto-deliver the finished video to the customer.
- [HubSpot and ClickUp Project Sync System](https://www.ericforte.com/projects/hubspot-clickup-project-sync.md): Three-part Make sync between HubSpot and ClickUp. Auto-creates project tasks on deal stage change, back-fills deal URLs on existing tasks, and pushes ClickUp status into a custom HubSpot field.
- [Hybrid TypeForm to CRM Migration Layer](https://www.ericforte.com/projects/hybrid-typeform-crm-migration.md): 23-node transitional n8n pipeline that moves GoHighLevel contact and opportunity logic out of Zapier while leaving qualified-lead Slack and attribution paths on Zapier webhooks until full cutover.
- [Drive and Airtable Client Onboarding Pipeline](https://www.ericforte.com/projects/drive-airtable-client-onboarding.md): 35-node n8n pipeline that takes an intake form and provisions Google Drive folders, a financial spreadsheet, state-based bank routing, and three linked Airtable records (Onboarding, Repair, Funding) in about two minutes.

## Blog posts

- [Why Pest Operators Hire an AI Automation Engineer](https://www.ericforte.com/blog/ai-automation-engineer-for-pest-control.md): Why the fix for a GoHighLevel nobody owns is a role, not another tool. FieldRoutes 2025 data (45% of pest companies run 10+ tools), the audit-rebuild-run model, software-engineer-first differentiation via Musk's 5-step algorithm, and the augment-not-replace rule for PestRoutes/FieldRoutes/ServiceTitan. Published 2026-07-09.
- [Agent Experience (AX): Your Website Has a Second User Now](https://www.ericforte.com/blog/what-is-agent-experience.md): What Agent Experience (AX) is (coined by Netlify's Mathias Biilmann in January 2025), how it differs from UX, why Google's May 2026 agentic browsing score is not a ranking factor, and what it means for home-services and aesthetics agencies. Published 2026-07-07.
- [What Is Agentic Browsing in PageSpeed Insights? (And How to Pass the llms.txt Check)](https://www.ericforte.com/blog/agentic-browsing-pagespeed-insights.md): What Google's Lighthouse Agentic Browsing score checks, when it shipped (Lighthouse 13.3.0, May 2026), the shift from SEO to GEO and AEO, and how to pass the llms.txt audit. Notes that Google Search does not use llms.txt. Published 2026-07-01.
- [Who Owns Your GoHighLevel and n8n Automations?](https://www.ericforte.com/blog/who-owns-your-gohighlevel-automations.md): The ownership vacuum (automation debt) in multi-location pest operations. What an unowned GoHighLevel and n8n build costs, where GoHighLevel ends and n8n begins, and how ownership changes hands. Cites Forrester, Chief Marketer, FieldRoutes, IBISWorld. Published 2026-06-30.
- [Elon Musk's 5-Step Algorithm: Delete Before You Automate](https://www.ericforte.com/blog/elon-musk-5-step-algorithm.md): Musk's 5-step process (question every requirement, delete, simplify, accelerate, automate) applied to building automations. The core rule: delete before you automate, so you never automate work that should not exist. Published 2026-06-26.
- [Why Your Multi-Location Pest Leads Slip Through GoHighLevel](https://www.ericforte.com/blog/why-pest-leads-slip-through-gohighlevel.md): The six places GoHighLevel breaks for multi-location pest operators (no owner, after-hours calls, broken attribution, stale leads, lapsed renewals, untrustworthy reports) and how Eric fixes each with GoHighLevel and n8n. Published 2026-06-22.
- [Claude Code Skills for Marketing: 3 I Built and Use](https://www.ericforte.com/blog/3-claude-code-skills-i-built.md): Three open-source Claude Code skills Eric shipped for marketing audits: hormozi-offer-audit (Value Equation scoring), cialdini-influence-audit (seven principles plus Pre-Suasion), claude-blog-assistant (8-step publishing lifecycle plus Mode 2 retroactive scoring). All MIT-licensed, plugin format, designed to bundle. Published 2026-05-13.
- [What Is an AI Automation Engineer?](https://www.ericforte.com/blog/what-is-an-ai-automation-engineer.md): Pillar definition of the role for marketing-agency owners. Covers what the work looks like (three case studies), comparisons vs AI engineer + freelance contractor + GoHighLevel specialist, the practical tool stack, when you need one and when you don't, three buying patterns for cost, and three red flags for spotting the wrong hire. Published 2026-05-10.
- [I Killed My Webflow Service. Here's What Happened in 30 Days.](https://www.ericforte.com/blog/i-killed-my-webflow-service.md): Why Eric sunset his Webflow practice in April 2026 to focus on AI automation, what changed in pipeline and revenue, and the four signed engagements in three weeks that confirmed the pivot. Published 2026-05-04.
- [n8n vs Make: Which One I Reach For First](https://www.ericforte.com/blog/n8n-vs-make-which-one-i-reach-for-first.md): Why ownership beats features in the n8n vs Make decision for marketing agencies, the three situations where Make actually wins, and the math behind defaulting to n8n. Published 2026-05-03.

## Optional

- [Sitemap](https://www.ericforte.com/sitemap.xml): Full list of indexable URLs with last-modified dates.
- [Robots](https://www.ericforte.com/robots.txt): Crawl rules. All major search and AI crawlers are explicitly allowed.
- [Full content dump](https://www.ericforte.com/llms-full.txt): Single-file Markdown of every page, project case study, and blog post for AI ingestion in one fetch.
- [What Eric does not do](https://www.ericforte.com/about.md): No website builds (Webflow, WordPress). Retainers offered post-ship only, not as entry. No SEO, paid ads, logo, or branding work. No marketing agencies as resellers. No GoHighLevel snapshot resale or template flipping.