From Banking Software to GoHighLevel + n8n

Day One

EPGR Digital Marketing Services

Web developer at a digital agency. First time I saw an agency from the inside. The seed of wanting to build my own got planted there, even if I didn't know it yet.

2019

Sandstone Technology

Software developer on Australian banking and lending systems. Serious code, serious uptime, no marketing in sight. Then COVID hit, and like a lot of devs stuck at home, I started exploring side hustles.

Post-COVID

IBX Digital

First time I touched GoHighLevel. Setting up sub-accounts, managing them, building workflows and tags for client campaigns. Also the first time I touched n8n. Started seeing how the two tools could carry an entire agency between them.

Then

Noblemen

Webflow developer, kept building n8n workflows for client projects. The pattern was getting clearer: every agency had the same integration problems, and almost no one wanted to write the code that fixed them.

Where I Grew Up

Baton Leads

Built a call-qualifying tool that still processes 16,000+ calls a month. Workflows with hundreds of nodes connecting APIs, webhooks, Slack, Notion. Every time the no-code surface ran out, I dropped into code. AI started showing up in my workflows here too.

Today

My Own Practice

Helping home-services and aesthetics marketing agencies ship GoHighLevel + n8n automations with AI in the loop. New builds and audits of existing systems, especially the messy ones nobody wants to inherit.

Fixed Scope, Fixed Price

Every build gets a fixed quote after a 30-minute intro call. No hourly meter and no scope creep. If the scope changes, we re-quote together before I touch the keyboard.

Production Systems, Not Demos

I ship workflows that hold up under volume, with logging and error paths in place. Proof-of-concept work and screen-recorded demos aren't what I do. The build runs in your sub-account on day 7, not on my laptop.

Code Where No-Code Can't

Most consultants stop where the workflow builder stops. When the no-code surface runs out of road, I drop in JavaScript, TypeScript, or Apps Script. That's the difference between a workflow that almost works and one that ships.

Honest About What Can't Be Automated

Some work belongs to a human: judgment calls, sensitive client conversations, the messy first call with a new lead. I'll tell you when a workflow is the wrong tool, and what to build around it instead.

GoHighLevel

The system of record for most of my agency builds. I live inside sub-accounts: workflow builder, snapshots, custom values, trigger links, contact notes, Conversation AI, Voice AI. If your agency runs on GoHighLevel, this is where everything else connects back to.

n8n + Make + Zapier

n8n is my main canvas for cross-tool workflows, AI orchestration, and anything the GoHighLevel workflow builder can't do alone. Make is the quick visual build when speed wins. Zapier handles the wiring for apps n8n doesn't reach yet. Most builds use one. Some use all three.

JavaScript, TypeScript, Apps Script

Where the differentiator lives. n8n function nodes for custom logic, TypeScript for anything that has to scale or stay maintainable, Apps Script for custom behavior inside Sheets, Calendar, and Gmail. When a no-code platform stops, code starts.

Claude, OpenAI, and the Data Layer

Claude is the model I reach for first on hard reasoning. OpenAI fills the jobs Claude isn't shaped for. Airtable holds the source of truth in most builds. Slack catches the alerts that matter. Notion keeps the wikis that teams actually read.