AI Voice Operations·Pay-Per-Lead Network

Voice IVR Lead Qualifier

A Twilio voice IVR that qualifies inbound callers in real time, transfers them to a matched company, and fires a four-channel notification to the caller, the matched company, and the internal team.

16,000+ calls/month

Real-time qualify and transfer

Four-channel notification on every qualified lead

The Problem

A pay-per-lead network was matching inbound homeowner callers to home-services companies through a no-code platform that wasn't built for the volume. APIs were inconsistent. The platform had downtime that killed live calls. The automations sprawled across dozens of poorly-named steps that nobody could trace. Inbound calls landed at over 16,000 a month, and the platform was breaking under it.

The Build

I built a voice IVR system in Twilio that fronts the network's internal matching API. Inbound calls route through Ringba. When all referral specialists are on the line, the call falls back to the IVR. The IVR collects the caller's postal code and a menu-driven choice of issue type. It then sends a GET request to the internal API for a matched company that can take the call. If a match exists, the IVR reads the company info to the caller and transfers the call through Twilio. From there a Make scenario takes over: it creates a lead record through the internal API, sends an SMS through Twilio to the caller with the matched company's info in case the call drops, sends both a Twilio SMS and a Gmail email to the company with the caller's info, and posts a Slack notification to the internal team with the full lead and company context. The whole system replaced an aging no-code platform that couldn't hold up at this volume.

The Outcome

Inbound calls land in a system that's predictable, debuggable, and built for the volume. The IVR qualifies and transfers in real time. Every qualified lead generates four notifications (caller SMS, company SMS, company email, team Slack) so nothing slips. The team stopped firefighting platform downtime and started working leads.

Stack

Twilio

Ringba

Make

Slack

Gmail

Tell me what's broken

Send a brief, or book a 30-minute call. I read every brief, reply within 1 to 2 business days, and tell you if it's the kind of work I take on.

Get a Free Audit Book a Call

More Builds Like This?

Build notes, breakdowns, and the patterns I'm using on client work I've shipped. One email when there's something worth sending. Unsubscribe in one click.

Caller-ID Name Lookup System

A Make webhook that takes a phone number, runs a Twilio Name Lookup, and returns the lead's first and last name in under a second. Reusable from any tool that can hit a URL.

Sub-second responseOne webhook call returns firstName + lastNameReusable across CRMs and dialers

Support Operations·Referral-Driven Marketing Agency

Inbound SMS to Support Ticket Pipeline

A Make scenario that catches every inbound SMS from referred customers, extracts a reference number from the message, and creates a Zendesk ticket so the support team can work it like any other channel.

Auto-ticket on every inbound SMSPulls reference number from message bodyZero manual SMS inbox watch

Sales & Project Operations·3D & XR Studio

HubSpot and ClickUp Project Sync System

A three-part Make sync between HubSpot and ClickUp. Auto-creates ClickUp project tasks when deals hit In Production, back-fills existing project tasks with their HubSpot deal URLs, and pushes ClickUp status changes back to a custom field on the HubSpot deal.

0 manual project setupsLive ClickUp status in HubSpotBreeze AI deal summary on every task

Make